In recent years, veganism has exploded into popular culture and mainstream consciousness. Yet despite its ubiquity, few embrace it themselves—it is something “other people” do. The Vegan Imperative, through a compelling narrative, explains why veganism is for everyone. It is more than just a passing fad. It is a moral, environmental, and health imperative.
After making the case for veganism, The Vegan Imperative goes a step further, tackling the enigmatic question of why, given these imperatives, people continue to eat meat. The book provides the reader with a comprehensive look at veganism, addressing both sides of the vegan coin: “Why vegan?” and “Why not vegan?”
In part one, the author, a former animal law attorney and executive director of Vegan Action focus on the three main reasons people go vegan—morality, environment, and health. After exploring the phenomenon of speciesism, he provides a rare glimpse into the world of animal law, taking the reader through six actual cases.
With groundbreaking analysis, part two explores the broad array of factors underlying the decision to eat meat. Examining such topics as cognitive dissonance, dissociation, avoidance, cultural norms, social factors, physiology, and more, vegans will have a greater understanding of why others eat meat, and nonvegans will gain insight into the seen and unseen influences that determine their dietary choices.
Based on the author’s personal journey, interviews with vegans, vegetarians, and meat-eaters, and the most recent scientific studies, The Vegan Imperative entertains the reader while offering substantial food for thought.
David Blatte is a former executive director of Vegan Action, where he instituted the “certified vegan” logo, now used on over 10,000 products. He was also an animal law attorney, handling a number of groundbreaking cases featured in the book. He is a co-founder of Dharma Voices for Animals, a nonprofit dedicated to promoting veganism within the meditation and dharma communities, and director of the film Animals and the Buddha.
David was also a public defender, representing criminal defendants who could not afford an attorney. A certified teacher, he taught high school math at Berkeley High School and social studies as the City of Ten Thousand Buddhas boys school. He has also been a professional blackjack player, realtor, and computer programmer.
His primary pursuit is meditation. In over 20 years of meditating, he has lived on monasteries in Asia and the United States for just under a year and has accumulated over two years of silent, intensive practice. He also teaches meditation.