Recently, Maggie Gyllenhal made a decision to help promote some baby stuff for Fisher-Price.  The baby gear and newborn toys are wildlife themed and called the Precious Planet Collection.

So, apparently they had this event at Central Park Zoo.  Fisher-Price tried to buy themselves a good image donated $250,000 to the Wildlife Conservation Society.  Oh, you know, the organization that  “…saves wildlife and wild places worldwide. We do so through science, global conservation, education and the management of the world’s largest system of urban wildlife parks, led by the flagship Bronx Zoo. 

Together these activities change attitudes towards nature and help people imagine wildlife and humans living in harmony.  WCS is committed to this mission because it is essential to the integrity of life on Earth.”

Because, you know, humans could not imagine living in harmony with wildlife if we couldn’t cage animals up.

A rep for Fisher-Price was quoted in saying:

”We see our zoo partners doing a terrific job of connecting children to nature and animals – developing what they hope will be a lifelong passion for conserving animals and their habitats.”

I am curious to know if they thought that “developing a habitat” was the really the same thing as conservation.

And, Fisher-Price developed a branding program with several national zoos.  Some of these zoos even has the distinct honor of appearing on the In Defense of Animal’s Ten Worst Zoos for Elephants.  You know, because Fisher-Price cares about the welfare of the animals at the zoos of their branding partners.

Fisher-Price currently partners with: Buffalo Zoo, Phoenix Zoo, Bronx Zoo, Lowry Park Zoo, Brookfield Zoo, Atlanta Zoo, San Francisco Zoo, San Diego Zoo, Toledo Zoo and San Diego’s Wild Animal Park Zoo.

Related Reading: Find Out Why Zoos Are Bad For Animals

So did Maggie Gyllenhaal do her homework on Fisher-Price before she agreed to pimp out some products?  Sure doesn’t seem like it.  Oh, wait.  I forgot.  Her record for animal rights isn’t that great.  In November of 2008 Maggie was spotted at the MOMA Film Benefit Gala wearing what could only be called “a forest of animal hides” on her shoulder.

Much controversy ensued.

The verdict?  Maggie Gyllenhall was found guilty of wearing real fox fur.  So, I suppose selling out to Fisher-Price should be no surprise to me, or you.