Last Chance For Animals (LCA) has teamed up with celebrity photographer Chirstopher Ameruoso to create some new ads for people to criticize because sexy photos of celebrities may not be the best way to address the slaughter of 50 Billion animals a year public service announcements to “draw attention to the abuse animals endure worldwide” and address animal welfare issues including pet theft, pet adoption, dog fighting, and the Bureau of Land Management’s roundup of wild horses. Similar to PETA ads, LCA’s ads feature “celebrities” such as Pamela Anderson, Holly Madison, Jillian Michaels, Verne Troyer, and Maria Menounos- you know, pretty people.
First, I have to say that I like LCA. I do. From their Statement of Philosophy:
Last Chance for Animals (LCA) recognizes that animals have the ability to experience pain, and as such they deserve certain basic rights protecting them from pain caused by humans. LCA believes that non-human animals should not be subjected to suffering and exploitation by humans because alternatives exist for nearly every traditional “usage” of animals.
LCA opposes the use of animals for scientific curiosity, entertainment, clothing, and food. LCA recognizes the use of non-human animals in medical experimentation as both immoral and of questionable scientific validity due to the tremendous biological difference between species. LCA’s work advocates conscious and informed lifestyle decisions, and the organization is committed to disseminating truthful information about societal animal abuse to improve the treatment of animals.
Right on, again- I dig it. Though, truth be told (some would call it “picky”)- I’d much prefer to swipe out that ‘improving the treatment of animals’ bit. Actually, just take out everything after “societal animal abuse.” I’d leave it at that, but again, that’s just me and I’m picky like that. I’d hate to give anyone the idea that it’s okay to use animals as long as you treat them right before hand, you know humanely– cuz, yeah. I don’t condone any animal use, period.
So, like I was saying, I like LCA- support them even. So why the sexy celeb gimmick? Really, LCA, do we have to go there? I, for one, am fed up with seeing scantily-clad women telling me to “Say no to fur.” Particularly when those celebrities eat animal products- and most of the ones posing are not vegan. What a double standard. You know, I doubt that I would mind the sexy celeb campaign if the celebs were vegan.
But maybe I’m wrong. Maybe I’m just a cranky old vegan. Maybe since there’s only one ad that shows skin, LCA figures they’ll show skin to save skin. Maybe I’m supposed to be happy and think that “this is getting the attention of people that otherwise might not care about animals.” Maybe. Maybe I’m missing the whole point of the ads. Does someone really need to be vegan to advocate for animals?
So, does LCA make a good point by using sexy celebs? You tell me, I’m having a hard time figuring it out. What do you think?
So, check out the sexy PSA’s from LCA below- you know you wanna.