By Published On: 18 April 2013347 words1.8 min read

This is part of our new series, Ad Nauseam– a look at advertising through the ethical vegan lens.

Another company is exploiting an animal in the name of “truth.”

Grocery chain ALDI has a whole line of ads using the word. It makes sense; this marketing tactic is ingrained in everything. It perpetuates the average consumer’s trust in businesses, which makes questioning a product or a company’s plans never cross one’s radar. After all, if you’re being told that there is truth in advertising, it must be a fact, right?

Aldi’s Truth #25: “The same is always better when it costs less.” Take a look.

Not only do we have more manipulative words being thrown around in a commercial about animal products (wholesome), but we put words into a cow’s mouth: “…paying more for it doesn’t make a lot of sense… not even to her!”

Far be it from me to presume what makes sense to a cow, but I’m going to go out on a limb and assume that our taking her baby and then taking her milk doesn’t make a lot of sense, no matter how much a customer is paying.

Here are a few other things I’m guessing don’t make sense to a dairy cow (via Farm Sanctuary):

  • cyclical impregnation, birth, and milking
  • being slaughtered by the age of five
  • the very existence of the veal industry
  • milking machines and mastitis
  • tail docking (sometimes without anesthesia or pain relieving medication)

I get that we’re in a precarious situation, what with the economy in the state it’s in and everyone working with a dwindling budget. I certainly understand wanting to get the most value for a dollar. But it’s important that we don’t forget the real cost of a product, for our health, for our planet, and for the animals we force to give of themselves. Truth isn’t truth when so much isn’t addressed; it’s more a lie of omission.

For another example of “truth,” aka greenwashing, in advertising dairy products, check out our recent look at Chobani’s “Go Real” campaign.

Photo credit: roswellsgirl via Flickr

By Published On: 18 April 2013347 words1.8 min read

This is part of our new series, Ad Nauseam– a look at advertising through the ethical vegan lens.

Another company is exploiting an animal in the name of “truth.”

Grocery chain ALDI has a whole line of ads using the word. It makes sense; this marketing tactic is ingrained in everything. It perpetuates the average consumer’s trust in businesses, which makes questioning a product or a company’s plans never cross one’s radar. After all, if you’re being told that there is truth in advertising, it must be a fact, right?

Aldi’s Truth #25: “The same is always better when it costs less.” Take a look.

Not only do we have more manipulative words being thrown around in a commercial about animal products (wholesome), but we put words into a cow’s mouth: “…paying more for it doesn’t make a lot of sense… not even to her!”

Far be it from me to presume what makes sense to a cow, but I’m going to go out on a limb and assume that our taking her baby and then taking her milk doesn’t make a lot of sense, no matter how much a customer is paying.

Here are a few other things I’m guessing don’t make sense to a dairy cow (via Farm Sanctuary):

  • cyclical impregnation, birth, and milking
  • being slaughtered by the age of five
  • the very existence of the veal industry
  • milking machines and mastitis
  • tail docking (sometimes without anesthesia or pain relieving medication)

I get that we’re in a precarious situation, what with the economy in the state it’s in and everyone working with a dwindling budget. I certainly understand wanting to get the most value for a dollar. But it’s important that we don’t forget the real cost of a product, for our health, for our planet, and for the animals we force to give of themselves. Truth isn’t truth when so much isn’t addressed; it’s more a lie of omission.

For another example of “truth,” aka greenwashing, in advertising dairy products, check out our recent look at Chobani’s “Go Real” campaign.

Photo credit: roswellsgirl via Flickr

Leave a Comment

What do you think? Tell me in the comments.
All comments subject to the terms here.

  1. jeffeejrff May 29, 2016 at 7:38 pm - Reply

    Wow, such high opions based solely on what you believe to be ‘ethical’, your knowledge of the dairy farm industry is very misinformed, I live in an area where dairy farming is the main economy and know what the process involves and it is nothing like you describe. You are entitled to your opinion, but so is everybody else.

  2. Laura McCloud August 28, 2013 at 12:53 pm - Reply

    You don’t like to eat meat for whatever reason. That’s your decision, but that doesn’t mean your right, or wrong. That’s just your choice. Why do you feel the need to judge someone that does, or a company that sells meat but helps the economy. It’s kinda selfish, why don’t you try to help your fellow man as well as an animal, instead of talking about how wrong it is to eat veal. It’s not wrong, it’s not right, it’s every persons individual right and it doesn’t matter what you say or believe.