Beyond Meat: Moving from Vegan Mainstream to Pop Culture Mainstream
By Crystal Tremblay, Guest Contributor
Beyond Meat has made its way from the vegan mainstream into the pop culture mainstream. In essence, they have arrived! According to their website, they are “at the cutting edge of plant protein research and development, with a goal of driving innovation and progress on meat-free plates around the world.” That, and their products are, as far as I remember, pretty much indistinguishable from plant protein. Well the masses have noticed, because it is now available at Tropical Smoothie Café! Now you can substitute BM Chicken-Free Strips in any of their items at no extra cost. In addition, Beyond Meat’s founder, Ethan Brown, was also recently interviewed for Shape Magazine about his product.
This kind of exposure will hopefully get more and more people to think beyond meat and go vegan.