Some of us are good speakers. Some of us are good writers. Some of us are artists. Some of us are awesome cooks. We're all valuable. We can all be heard. We don't need to open a vegan restaurant, be published in a major publication or shown in a big gallery (though all of those possibilities are nice). Never forget that, just as little moments effect change, little voices can roar loudly.
Dear Chobani: Using "real," "pure," and "simple" to describe something does not mean you get to omit the rest of the story.
It's not a bad thing to adopt a plant-based diet for health. But if ethics are not a part of one's choice to go "vegan" should the word even be used? Would clarifying help or harm the animals?
How are we ever expected to really think about what we're putting into our bodies if we only spend the time making wisecracks about how the fish breed used for McBites must be “crappie” and likening Alaskan Pollock to a well-known painter using herring guts on canvas?
My personal policies on where I take my business are evolving... it's part of the vegan journey. The rise of purpose-based marketing reminds me that I must continue to question everything and consider more than just the images or phrases that are thrown in my face by an ad campaign.
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