Do you live in or around Pasadena? Here’s a suggestion for your Saturday night!

Vegan Boss

Pasadena, CA – Vegan rapper and animal rights visionary VEGAN BOSS performs at the Animal Advocacy Museum’s “Maze of Understanding” exhibit launch in Pasadena, California, on Saturday, May 18. The exhibit launch party is from 7pm–10pm; VEGAN BOSS performs at 8:30pm. The event is also part of a WorldFest VIP reception and pre-party and is sponsored by Positive Television, Fresh Juice Party, Charlotte Cressey, and Dr. Armaiti May.

“I met Prabhat Gautam, one of the founders of the Animal Advocacy Museum, at an animal cruelty protest here in Los Angeles,” says VEGAN BOSS. “I’m honored to perform at the launch party, and I’m looking forward to supporting the cause.” This performance comes at the heels of a highly successful performance at the Fourth Annual Los Angeles Vegan Beer & Food Festival, held earlier this month on the famed Sunset Strip.

“Animal rights is a subject deep-rooted in every song I produce,” says VEGAN BOSS. “The Animal Advocacy Museum educates the public about the treatment of all animals, and I’m proud to be a part of its mission. My message reminds everyone we need to take better care of not only ourselves, but everything around us, so we can all thrive.”

WHEN: Saturday, May 18th at 8:30pm
WHAT: VEGAN BOSS performance at “Maze of Understanding” exhibit launch
WHERE: Animal Advocacy Museum, 280 S Los Robles Ave, Pasada, CA

Ticket Information: For tickets to the “Maze of Understanding” exhibit launch and VEGAN BOSS’ performance, visit

About VEGAN BOSS: This journey of compassion started back in 2009, when VEGAN BOSS (formerly known as J FIELDS) was helping a friend prepare for a demo against vivisection at UCLA. He was infected with knowledge that he just couldn’t ignore – but it wasn’t until the day of the protest that VEGAN BOSS felt the energy of the movement. Ever since that day, VEGAN BOSS has been leading a cruelty-free life and spending a significant amount of his free time in the trenches, fighting for animal rights and trying to raise awareness about the atrocities inflicted upon these animals on a daily basis. It was due to this lifestyle change that VEGAN BOSS decided to change the direction of his music. “You see, when we’re out here protesting, only people walking or driving by the protested area become aware. Music has the ability to reach millions, even billions, of people in an instant,” says VEGAN BOSS on his method of protest. He not only raises awareness about animal cruelty, but also helps people adopt a healthier way of living, erase the stereotype that all vegans are hippies, and bring LOVE back into the hearts of mankind. VEGAN BOSS is more than just a rapper – he is a visionary. His newest single, “I Love That,” can be purchased on iTunes. For more information, visit @VeganBoss on  Twitter and TheVeganFederation on YouTube.

About The Animal Advocacy Museum: The Animal Advocacy Museum is a non-profit museum created to educate the public about the many important issues that surround the way animals are treated. The museum highlights issues such as puppy mills, animals used for fur, animals used in entertainment, animal used for testing, and animals used for food. Founded by well-known activist, World Fest Lifetime Achievement winner, and co-founder of Animal Acres, Patty Shenker, along with activist and Positive Television CEO Prabhat Gautam, the Animal Advocacy Museum is a resource about wildlife, farm animals, fur animal as well as domestic animals. The Museum contributes to the wave of new thinking about animals, which will change the fate of millions of our four-legged, furry and feathered friends. The Museum opened its doors on March 30, 2013, with a fundraising gala and exhibit entitled “Art Is Activism.” Future exhibits include “Weapons of Mass Destruction Used On Animals,” “The Maze of Education,” and “In Search of Non-Violence.”

The Museum is located at 280 S Los Robles Ave, Pasadena, CA, and is open from 11am–4pm on Thursdays and Saturdays. Admission to the Museum is free; for more information, visit

About Positive Television: The goal of Positive Television is to create a television network, which will generate publicity for the many groups already making positive change and to assist developing groups and individuals flourish. CEO Prabhat Gautam’s belief is that there are already many positive things being done all around the world, so televising charity related programs and events should inspire more people to get involved. Prabhat has said, “People have a fascination with all aspects of celebrity life, so I wanted to create a network that focuses on the giving done by celebrities and use that celebrity power for the highest good.” For more information, visit