Project Description

Cover for the film, The End of Meat.

The End of Meat

2017 · Unrated · 1h 36m

Synopsis

The End of Meat reveals the hidden impact of meat consumption; explores the opportunities and benefits of a shift to a more compassionate diet, and raises critical questions about the future role of animals in our society.

Although evidence of meat consumption’s negative impact on the planet and human health continue stacking up as animal welfare is on the decline, humanity’s love affair with hamburgers, steaks, nuggets, and chops just doesn’t end.

In Germany, home of bratwurst and schnitzel, meat is an integral part of the diet. That is, until a few years ago, when perceptions somewhat evolved. Health concerns and meat scandals led to a public debate about the ethical implications of meat consumption and the rise of plant-based diets. Meat producers launched their vegan products; 100% vegan supermarkets opened, and almost every food manufacturer was adding and labeling vegan options. Is this the beginning of the end of meat? Are we approaching a turning point in the human-animal relationship?

In The End of Meat, filmmaker Marc Pierschel embarks on a journey to discover what effect a post-meat world would have on the environment, the animals and ourselves. He meets Esther the Wonder Pig, who became an internet phenomenon; talks to pioneers leading the vegan movement in Germany; visits the first entirely vegetarian city in India; witnesses rescued farm animals enjoying their newly found freedom; observes the future food innovators making meat and dairy without the animals, even harvesting “bacon” from the ocean and much more.

About the Filmmakers

The End of Meat was produced and directed by Marc Pierschel. Find out more about the film at theendofmeat.com.

Reviews

“By reimagining our relationship with other animals, this powerful film will undoubtedly change hearts and minds.” – Sarah Von Alt, chooseveg.com. Powerful New Vegan Documentary Details the End of Meat. 28 Aug 2018

“This is an interesting documentary that examines the extensive harm caused by our meat-eating culture and explores the possibilities of a world in which animal consumption and exploitation no longer exist. Everyone should see this film!” – William Christopher, Amazon

“This is a thoughtful treatment of a very important subject. I really appreciated the balance between scientific and emotional coverage. As a species, we must take this matter seriously, in an effort to evolve, whilst protecting our planet’s resources and the other inhabitants thereof. I would strongly encourage anyone interested in this topic to follow the filmmaker’s example and visit a farm animal sanctuary in your area.” – Rebecca Johnson, Amazon

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Cover for the film, The End of Meat.

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