Cover for the book, Clean Meat. Fetaures a white background with a brown wrapped packed of "meat" sitting in the middle.

Clean Meat

Author: Paul Shapiro

Last Updated: 10 July 2021Published On: 2 April 2019

Clean Meat details the quest for "clean meat" from entrepreneurial visionaries to scientists’ to big businesses, and examines the debate raging around it

Cover for the book, Clean Meat. Fetaures a white background with a brown wrapped packed of "meat" sitting in the middle.

Clean Meat

Author: Paul Shapiro

Last Updated: 10 July 2021Published On: 2 April 2019

Clean Meat details the quest for "clean meat" from entrepreneurial visionaries to scientists’ to big businesses, and examines the debate raging around it

NOTES FROM THE PUBLISHER

Clean Meat Overview

Paul Shapiro’s book Clean Meat gives you a front-row seat for the race’s wild story.

The idea is to create sustainable meat without using animals. Shapiro details the quest for clean meat and other animal products, plus examines the debate raging around it.

Since the dawn of time, we’ve eaten animals. But with a growing global demand for these products, massive numbers of farm animals is woefully inefficient. It takes a terrible toll on the planet, public health, and the animals themselves.

But what if we could have our meat and eat it, too? The next great scientific revolution is underway. There are new ways to create enough food for the world’s growing and hungry population.

Enter clean meat. Real, actual meat grown from animal cells, as well as other clean foods that ditch animal cells altogether built from the molecule up. 

This race promises to bring about lab-grown meat, cultured meat, or cell-based meat. From one single cell of a cow, you could feed an entire village.

About the Author

Paul Shapiro is a four-time TEDx speaker, the co-host of the Business for Good Podcast, the CEO of The Better Meat Co., and a longtime leader in food sustainability.

He’s published hundreds of articles in publications ranging from daily newspapers to academic journals. Paul lives in Sacramento, California with his wife Toni Okamoto, author and founder of Plant-Based on a Budget

Editorial Reviews

Clean meat could be a huge win for animal welfare, human health, and the planet. If you want to learn more about scientists, entrepreneurs, and activists who are leading this revolution, read Paul Shapiro’s compelling and optimistic book.” — Eric Schmidt, Executive Chairman of Alphabet, former CEO of Google

 

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