Paul Shapiro’s book Clean Meat gives you a front-row seat for the race’s wild story.
The idea is to create sustainable meat without using animals. Shapiro details the quest for clean meat and other animal products, plus examines the debate raging around it.
Since the dawn of time, we’ve eaten animals. But with a growing global demand for these products, massive numbers of farm animals is woefully inefficient. It takes a terrible toll on the planet, public health, and the animals themselves.
But what if we could have our meat and eat it, too? The next great scientific revolution is underway. There are new ways to create enough food for the world’s growing and hungry population.
Enter clean meat. Real, actual meat grown from animal cells, as well as other clean foods that ditch animal cells altogether built from the molecule up.
This race promises to bring about lab-grown meat, cultured meat, or cell-based meat. From one single cell of a cow, you could feed an entire village.
About the Author
Paul Shapiro is a four-time TEDx speaker, the co-host of the Business for Good Podcast, the CEO of The Better Meat Co., and a longtime leader in food sustainability.
He’s published hundreds of articles in publications ranging from daily newspapers to academic journals. Paul lives in Sacramento, California with his wife Toni Okamoto, author and founder of Plant-Based on a Budget.
“Clean meat could be a huge win for animal welfare, human health, and the planet. If you want to learn more about scientists, entrepreneurs, and activists who are leading this revolution, read Paul Shapiro’s compelling and optimistic book.” — Eric Schmidt, Executive Chairman of Alphabet, former CEO of Google
“Clean Meat offers an enthralling look into a near future where many of our most dangerous food safety risks could be all but eliminated. Paul Shapiro tells a tale in this important book that could just save your life.” — Michael Greger, M.D., bestselling author of How Not to Die
“An intriguing argument from an animal rights perspective for developing an economy of cultured, lab-born meat. Shapiro, a vice president at the Humane Society, observes at the outset that the seemingly science-fiction-y thing he calls “clean meat” is a reality. . . Shapiro serves up portraits of a rapidly developing technology.” — Kirkus Reviews
“Shapiro’s book is a wake-up call informing Americans that not only will lab-grown, cultured meat be healthier—unnecessary antibiotic usage on animals living in crowded, contaminated quarters has made the quality of much of our meat questionable at best—it will also tremendously reduce animal suffering.” – Big Think
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