Project Description

Cover for the book, The End of Animal Farming. Features a bright red cover with white lettering and a yellow silhouette of a chicken in the middle.

The End of Animal Farming: How Scientists, Entrepreneurs, and Activists Are Building an Animal-Free Food System

Author: Jacy Reese · Subject: Farming & Food Justice

Overview

A bold yet realistic vision of how technology and social change are creating a food system in which we no longer use animals to produce meat, dairy, or eggs.

Michael Pollan’s The Omnivore’s Dilemma and Jonathan Safran Foer’s Eating Animals brought widespread attention to the disturbing realities of factory farming. The End of Animal Farming pushes this conversation forward by outlining a strategic roadmap to a humane, ethical, and efficient food system in which slaughterhouses are obsolete–where the tastes of even the most die-hard meat eater are satisfied by innovative food technologies like cultured meats and plant-based protein.

Social scientist and animal advocate Jacy Reese analyzes the social forces leading us toward the downfall of animal agriculture, the technology making this change possible for the meat-hungry public, and the activism driving consumer demand for plant-based and cultured foods.

Reese contextualizes the issue of factory farming–the inhumane system of industrial agriculture that 95 percent of farmed animals endure–as part of humanity’s expanding moral circle. Humanity increasingly treats nonhuman animals, from household pets to orca whales, with respect and kindness, and Reese argues that farmed animals are the next step.

Reese applies an analytical lens of “effective altruism,” the burgeoning philosophy of using evidence-based research to maximize one’s positive impact in the world, to better understand which strategies can help expand the moral circle now and in the future.

The End of Animal Farming is not a scolding treatise or a prescription for an ascetic diet. Reese invites readers–vegan and non-vegan–to consider one of the most important and transformational social movements of the coming decades.

About the Author

Jacy Reese is the Research Director and Co-Founder of Sentience Institute, a nonprofit think tank researching the most effective strategies for expanding humanity’s moral circle. His work has ranged from case studies of historical social movements to scientific experiments of different communication strategies.

He previously served as Board Chair and as a researcher at Animal Charity Evaluators. His writing has appeared in Vox, Salon, and the Quartz, and he has presented his research to academic and nonprofit audiences in fifteen countries.

Reviews

“Reese’s work shows his deep concern for animals and makes clear why others should share it.” — Kirkus Reviews

“Reese does a great job in inspiring his readers (and in making their mouths water) with the idea that a different, sustainable kind of meat is possible.” — Forbes

“Places the issue of factory farming in the context of human progress and presents compelling arguments on how we should deal with it today.” — Steven Pinker, Johnstone Professor of Psychology, Harvard University, and author of The Better Angels of Our Nature and Enlightenment Now

“History has been marked by turning points like the invention of electricity and the advent of information technology. The End of Animal Farming persuasively argues that the next revolution will be a global transition to non-animal meat and milk. The animal-free food revolution will save the world, and this book is leading the way.” — Maneka Gandhi, Indian Cabinet Minister for Women & Child Development

The End of Animal Farming makes an airtight case that the future is plant-based. It’s the perfect uplifting gift for your flexitarian, vegetarian, and vegan friends.” — Dr. Michael Greger, author of How Not to Die

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Cover for the book, The End of Animal Farming. Features a bright red cover with white lettering and a yellow silhouette of a chicken in the middle.

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