Project Description

Cover for the book Mad Cowboy. Cover background is yellow with a picture of a cow with a red no symbol over it.

Mad Cowboy: Plain Truth from the Cattle Rancher Who Won’t Eat Meat

Author: Howard Lyman · Subject: Farming & Food Justice


Told by the man who kicked off the infamous lawsuit between Oprah and the cattlemen, Mad Cowboy is an impassioned account of the highly dangerous practices of the cattle and dairy industries. Howard Lyman’s testimony on The Oprah Winfrey Show revealed the deadly impact of the livestock industry on our well-being. It not only led to Oprah’s declaration that she’d never eat a burger again, it sent shock waves through a concerned and vulnerable public.

A fourth-generation Montana rancher, Lyman investigated the use of chemicals in agriculture after developing a spinal tumor that nearly paralyzed him. Now a vegetarian, he blasts through the propaganda of beef and dairy interests—and the government agencies that protect them—to expose an animal-based diet as the primary cause of cancer, heart disease, and obesity in this country. He warns that the livestock industry is repeating the mistakes that led to Mad Cow disease in England while simultaneously causing serious damage to the environment.

Persuasive, straightforward, and full of the down-home good humor and optimism of a son of the soil, Mad Cowboy is both an inspirational story of personal transformation and a convincing call to action for a plant-based diet—for the good of the planet and the health of us all.

About the Author

Howard F. Lyman is president of the International Vegetarian Union.


“Howard Lyman is fighting not only for our health but for our nation’s sanity as well. He challenges not only mad cows, but a mad system.” – Studs Terkel

“Howard Lyman’s personal odyssey from cowboy to cattle rancher to animal rights activist, environmentalist, and vegetarian is an inspiring chronicle.” – Jeremy Rifkin author of Beyond Beef

“Digest the facts in Mad Cowboy, and you may never look at prime rib in the same way again.” – Dave Bowman The Seattle Times

“Buy ten copies; give them to people you love. This is the real thing.” – John Robbins author of Diet for a New America

“Although some of the facts are now dated, this book is incredibly eye-opening and a must read for any people who consider themselves environmentalists. Chapter Seven literally changed my life and my diet, for it made me realize the extreme harm that eating meat/dairy products is having on the environment. What makes this book so powerful is that the writing is accessible, and Lyman’s voice is both witty and compelling. He walks us through his journey of leaving the cattle farming industry and becoming vegan, and by explaining his personal story along with adding powerful facts, his case for going vegan is too powerful to dispute.” – A. Fields, Amazon


Cover for the book Mad Cowboy. Cover background is yellow with a picture of a cow with a red no symbol over it.

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