Project Description

Cover for the book, Clean Meat. Fetaures a white background with a brown wrapped packed of "meat" sitting in the middle.

Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World

Author: Paul Shapiro · Subject: Farming & Food Justice

Overview

Paul Shapiro gives you a front-row seat for the wild story of the race to create and commercialize cleaner, safer, sustainable meat—real meat—without the animals. From the entrepreneurial visionaries to the scientists’ workshops to the big business board­rooms—Shapiro details that quest for clean meat and other animal products and examines the debate raging around it.

Since the dawn of Homo sapiens some quarter million years ago, animals have satiated our species’ desire for meat. But with a growing global popula­tion and demand for meat, eggs, dairy, leather, and more, raising such massive numbers of farm animals is woefully inefficient and takes an enormous toll on the planet, public health, and indeed the animals themselves.

But what if we could have our meat and eat it, too? The next great scientific revolution is underway—discovering new ways to create enough food for the world’s ever-growing, ever-hungry population.

Enter clean meat—real, actual meat grown (or brewed!) from animal cells—as well as other clean foods that ditch animal cells altogether and are only built from the molecule up. 

Also called lab-grown meat, cultured meat, or cell-based meat, this race promises promise to bring about another domestication. Whereas our ancestors domesticated wild animals into livestock, today we’re beginning to domesticate their cells, leaving the animals out of the equation. 

From one single cell of a cow, you could feed an entire village. And the story of this coming “second domestica­tion” is anything but tame.

About the Author

When Paul Shapiro took his first bite of clean meat in 2014, more humans had gone into space than had eaten real meat grown outside an animal.

In addition to being among the world’s first clean meat consumers, Paul is a four-time TEDx speaker, the co-host of the Business for Good Podcast, the CEO of The Better Meat Co., and longtime leader in food sustainability.

He’s published hundreds of articles in publications ranging from daily newspapers to academic journals. Paul lives in Sacramento, California with his wife Toni Okamoto, author and founder of Plant-Based on a Budget. His first book, Clean Meat, is a Washington Post bestseller and has been translated into numerous other languages.

Reviews

Clean meat could be a huge win for animal welfare, human health, and the planet. If you want to learn more about scientists, entrepreneurs, and activists who are leading this revolution, read Paul Shapiro’s compelling and optimistic book.” — Eric Schmidt, Executive Chairman of Alphabet, former CEO of Google

Clean Meat offers an enthralling look into a near future where many of our most dangerous food safety risks could be all but eliminated. Paul Shapiro tells a tale in this important book that could just save your life.” — Michael Greger, M.D., bestselling author of How Not to Die

“An intriguing argument from an animal rights perspective for developing an economy of cultured, lab-born meat. Shapiro, a vice president at the Humane Society, observes at the outset that the seemingly science-fiction-y thing he calls “clean meat” is a reality. . . Shapiro serves up portraits of a rapidly developing technology.” — Kirkus Reviews

“Shapiro’s book is a wake-up call informing Americans that not only will lab-grown, cultured meat be healthier—unnecessary antibiotic usage on animals living in crowded, contaminated quarters has made the quality of much of our meat questionable at best—it will also tremendously reduce animal suffering.” – Big Think

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Cover for the book, Clean Meat. Fetaures a white background with a brown wrapped packed of "meat" sitting in the middle.

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