Few consumers are aware of the economic forces behind the production of meat, fish, eggs, and dairy. Yet omnivore and herbivore alike, the forces of meatonomics affect us in many ways.
Most importantly, we’ve lost the ability to decide for ourselves what – and how much – to eat. Those decisions are made for us by animal food producers who control our buying choices with artificially low prices, misleading messaging, and heavy control over legislation and regulation. Learn how and why they do it and how you can respond.
Written in a clear and accessible style, Meatonomics provides vital insight into how the economics of animal food production influence our spending, eating, health, prosperity, and longevity
Meatonomics is the first book to add up the huge “externalized” costs that the animal food system imposes on taxpayers, animals, and the environment, and it finds these costs total about $414 billion yearly. With yearly retail sales of around $250 billion, that means that for every $1 of product they sell, meat and dairy producers impose almost $2 in hidden costs on the rest of us. But if producers were forced to internalize these costs, a $4 Big Mac would cost about $11.
About the Author
David Robinson Simon is a lawyer and advocate for sustainable consumption. He works as general counsel for a healthcare company and serves on the board of the APRL Fund, a non-profit dedicated to protecting animals. David received his B.A. from U.C. Berkeley and his J.D. from the University of Southern California. He is also the author of New Millennium Law Dictionary, a full-length legal dictionary.
“The need to transform the unhealthy, unsustainable, and unjust food system that prevails today runs deep. It will require food activists and researchers to undertake what will constitute a long march through the entire food chain. A critical starting point involves the corporate-dominated meat production system. Dave Simon takes us on that journey and helps us identify we will need to confront and the changes that will need to be made.” – Robert Gottleib, co-author of Food Justice
“Each sentence, paragraph, and chapter heaps evidence upon evidence to support his arguments. Simon’s writing style is intelligent and well-sourced without being academic and dry. The research and clear thought shows his expertise and easily wins readers’ trust. ” ─ ForeWord Reviews
“A lively, well-researched look at society’s many misconceptions about the production and consumption of meat. If you eat meat, you owe it to your body and your planet to read this book.” – Rory Freedman, author of Beg and co-author of the Skinny Bitch series
“Feeding a human meat and dairy and then wondering why it is sick is like putting syrup in a Ferrari and complaining that it won’t start.” – Dan Piraro, illustrator of the syndicated comic strip Bizarro
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