Michael Pollan’s The Omnivore’s Dilemma brought attention to factory farming’s disturbing realities.The End of Animal Farming pushes this conversation forward.
Social scientist and animal advocate Jacy Reese analyze the social forces leading us toward the downfall of animal agriculture. First, he looks at the technology making this change possible. Next, he explores the activism driving consumer demand for plant-based and cultured foods.
Finally, Reese looks at the issue of factory farming as part of our expanding moral circle. We treat animals, from household pets to orca whales, with respect and kindness. Reese argues that farmed animals are the next step.
The End of Animal Farming is not a prescription for a severe diet. Reese invites readers to consider one of the most important social movements of the coming decades.
About the Author
Jacy Reese is the Research Director and Co-Founder of Sentience Institute, a nonprofit think tank. His work has ranged from case studies of historical social movements to scientific experiments. His writing has appeared in Vox, Salon, and the Quartz, and he has presented his research to academic and nonprofit audiences in fifteen countries.
“History has been marked by turning points like the invention of electricity and the advent of information technology. The End of Animal Farming persuasively argues that the next revolution will be a global transition to non-animal meat and milk. The animal-free food revolution will save the world, and this book is leading the way.” — Maneka Gandhi, Indian Cabinet Minister for Women & Child Development
“The End of Animal Farming makes an airtight case that the future is plant-based. It’s the perfect uplifting gift for your flexitarian, vegetarian, and vegan friends.” — Dr. Michael Greger, author of How Not to Die
“Reese’s work shows his deep concern for animals and makes clear why others should share it.” — Kirkus Reviews
“Reese does a great job in inspiring his readers (and in making their mouths water) with the idea that a different, sustainable kind of meat is possible.” — Forbes
“Places the issue of factory farming in the context of human progress and presents compelling arguments on how we should deal with it today.” — Steven Pinker, Johnstone Professor of Psychology, Harvard University, and author of The Better Angels of Our Nature and Enlightenment Now
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