Michael Pollan’s The Omnivore’s Dilemma brought attention to factory farming’s disturbing realities. The End of Animal Farming pushes this conversation forward.

Social scientist and animal advocate Jacy Reese analyze the social forces leading us toward the downfall of animal agriculture. First, he looks at the technology making this change possible. Next, he explores the activism driving consumer demand for plant-based and cultured foods.

Finally, Reese looks at the issue of factory farming as part of our expanding moral circle. We treat animals, from household pets to orca whales, with respect and kindness. Reese argues that farmed animals are the next step.

The End of Animal Farming is not a prescription for a severe diet. Reese invites readers to consider one of the most important social movements of the coming decades.

Jacy Reese is the Research Director and Co-Founder of Sentience Institute, a nonprofit think tank. His work has ranged from case studies of historical social movements to scientific experiments. His writing has appeared in Vox, Salon, and the Quartz, and he has presented his research to academic and nonprofit audiences in fifteen countries.