Campbell Plan Overview

The Campbell Plan, by Thomas Campbell, MD, goes beyond the why and shows readers how to make the transition – and enjoy the journey – with practical guidance and a simple plan to make a whole-food, plant-based lifestyle easy and sustainable.

The Campbell Plan is full of cutting-edge nutritional research that fans of The China Study have come to expect. Dr. Campbell addresses the most contentious questions: Is soy healthy? Should we eat gluten? Do you need to eat organic? Should you eat fish? Is GMO dangerous? How should you feed your kids?

Just as importantly, readers will learn the behavioral principles to succeed in their journey, as well as what to stock in the kitchen, how to read labels and shop, and how to navigate social and eating-out situations. There are over 55 easy recipes to sample from favorite recipe sources in a two-week menu plan.


About the Author

Thomas Campbell, MD, is an instructor of clinical family medicine at the University of Rochester School of Medicine and Dentistry. He coauthored The China Study, which sold more than a million copies and inspired the 2011 documentary Forks over Knives. He also is director of the T. Colin Campbell Center for Nutrition Studies, a nonprofit organization in Ithaca, New York, which promotes optimal nutrition through science-based education, advocacy, and research in partnership with eCornell, Cornell University’s online course provider.


Editorial Reviews

“Reading The Campbell Plan puts you in the presence of a caring, experienced family physician who powerfully reveals the Standard American Diet as the chief culprit in our major disease epidemics: obesity, diabetes, high blood pressure, heart attack, and stroke, and many cancers and autoimmune diseases. This is one “doctor’s appointment” you will enjoy – and benefit from all your life. Highly recommended!” ― Michael Klaper, M.D., staff physician, TrueNorth Health Center, Santa Monica, CA


Books by Thomas Campbell