Project Description

Cover for the book The Campbell Plan. Features a mostly white background with a blue section at the top filled with book information.

The Campbell Plan: The Simple Way to Lose Weight and Reverse Illness, Using The China Study’s Whole-Food, Plant-Based Diet

Author: Thomas Campbell · Subject: Nutrition & Health


In 2005, T. Colin Campbell, PhD and Thomas Campbell, MD co-authored The China Study. In it, they detailed the groundbreaking research results showing that a whole-food, plant-based diet has the potential to prevent and reverse many chronic diseases. The China Study became a worldwide phenomenon, selling more than a million copies.

Now The Campbell Plan, by Thomas Campbell, MD, goes beyond the why and shows readers how to make the transition – and enjoy the journey – with practical guidance and a simple plan to make a whole-food, plant-based lifestyle easy and sustainable.

The Campbell Plan is full of cutting-edge nutritional research that fans of The China Study have come to expect. Dr. Campbell addresses the most contentious questions: Is soy healthy? Should we eat gluten? Do you need to eat organic? Should you eat fish? Is GMO dangerous? How should you feed your kids?

Just as importantly, readers will learn the behavioral principles to succeed in their journey, as well as what to stock in the kitchen, how to read labels and shop, and how to navigate social and eating out situations. There are over 55 easy recipes to sample from favorite recipe sources in a two-week menu plan.

About the Author

Thomas Campbell, MD, is an instructor of clinical family medicine at the University of Rochester School of Medicine and Dentistry. He coauthored The China Study, which sold more than a million copies and inspired the 2011 documentary Forks over Knives. He also is director of the T. Colin Campbell Center for Nutrition Studies, a nonprofit organization in Ithaca, New York, which promotes optimal nutrition through science-based education, advocacy, and research in partnership with eCornell, Cornell University’s online course provider.


The Campbell Plan is a terrific adjunct to The China Study and will ensure that your path towards better health is not only easy but truly enjoyable!” ― Alona Pulde, MD and Matthew Lederman, MD, authors of The Forks Over Knives Plan and founders of Transition To Health Center

“Dr. Tom Campbell expertly and creatively blends evidence-based recommendations and practical information in The Campbell Plan. I urge you to read this book to put the remarkable benefits of building your meals from fruits, vegetables, grains, and legumes into action. Your body (and doctor) will applaud you.” ― Amy Joy Lanou, PhD, Chair and Associate Professor, Department of Health and Wellness, University of North Carolina Asheville

“With this most worthy companion book to The China Study, Dr. Thomas Campbell is once again a superb guide on our journey to optimum health. What will strike the reader most is Dr. Campbell’s admirable balance between confidence and humility. When he’s not yet sure, he tells us why. When he is sure, he not only explains why, but shows us how. Don’t miss it.” ― Douglas J. Lisle, Ph.D., co-Author of The Pleasure Trap

“I was thrilled to read Dr. Tom Campbell’s new book which transforms the scientific insights of his previous groundbreaking book, The China Study, into an easy to understand and apply approach to getting and staying healthy! This book will be mandatory reading for all of our patients.” ― Alan Goldhamer, director, TrueNorth Health Center

“Reading The Campbell Plan puts you in the presence of a caring, experienced family physician who powerfully reveals the Standard American Diet as the chief culprit in our major disease epidemics: obesity, diabetes, high blood pressure, heart attack and stroke, and many cancers and autoimmune diseases. This is one “doctor’s appointment” you will enjoy – and benefit from all your life. Highly recommended!” ― Michael Klaper, M.D., staff physician, TrueNorth Health Center, Santa Monica, CA

“As the evidence on smoking and health became clear in the 1960’s, doctors led the way by quitting smoking in record numbers. Over time it’s become a standard of care to advise smokers to quit. As the evidence on a whole-food plant-based diet accumulates, more and more doctors and health-care providers will improve their diets and help their patients to do so as well. This book is a breath of fresh air.” ― Gary A. Giovino, PhD, MS, Professor and Chair, Department of Community Health and Health Behavior, University at Buffalo, SUNY

“This book is a wonderful and helpful sequel to The China Study. Tom Campbell summarizes the research demonstrating the health benefits of a whole-food, plant-based diet (why we should change our diet) and then provides very practical advice on how to adopt such a diet, even including menu plans, recipes and shopping list. I highly recommend The Campbell Plan to health professions, patients and the general public.” ― Thomas L. Campbell, MD, Chair, Department of Family Medicine University of Rochester School of Medicine (no relation to the author)


Cover for the book The Campbell Plan. Features a mostly white background with a blue section at the top filled with book information.

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